CAC£43,211
LTV:CAC2.6:1
Payback13.6mo
Dorian Christian IonitaBook 30 minutes
Dorian's ROI Calculator

Built by Dorian Ionita

Hi, I'm Dorian. After 6 years running paid media for B2B and B2C brands, I kept seeing the same problem: teams optimising for cheap leads while quietly destroying margin. I built this calculator so you can see, in under 2 minutes, whether your paid channel is profitable or burning cash.

89% Client Retention·£5M+ Ad Spend Managed·1,000,000+ Sales Calls Booked·4.1x Min ROAS·3,000+ Campaigns·157+ Industries·89% Client Retention·£5M+ Ad Spend Managed·1,000,000+ Sales Calls Booked·4.1x Min ROAS·3,000+ Campaigns·157+ Industries·89% Client Retention·£5M+ Ad Spend Managed·1,000,000+ Sales Calls Booked·4.1x Min ROAS·3,000+ Campaigns·157+ Industries·89% Client Retention·£5M+ Ad Spend Managed·1,000,000+ Sales Calls Booked·4.1x Min ROAS·3,000+ Campaigns·157+ Industries·
7 of 9 inputs reviewed
How much are you investing in paid media each month?
£120,000
£0£500,000
Enterprise spend. A 10% efficiency gain pays for a senior hire.
£340 CPL, 38.0% MQL-SAL, 14.0% close
£38,000 ACV, 3 year LTV
Compare target state
89% Client Retention·£5M+ Managed·1,000,000+ Sales Calls·4.1x Min ROAS·3,000+ Campaigns·157+ Industries·34% Avg YoY Budget Growth·89% Client Retention·£5M+ Managed·1,000,000+ Sales Calls·4.1x Min ROAS·3,000+ Campaigns·157+ Industries·34% Avg YoY Budget Growth·89% Client Retention·£5M+ Managed·1,000,000+ Sales Calls·4.1x Min ROAS·3,000+ Campaigns·157+ Industries·34% Avg YoY Budget Growth·89% Client Retention·£5M+ Managed·1,000,000+ Sales Calls·4.1x Min ROAS·3,000+ Campaigns·157+ Industries·34% Avg YoY Budget Growth·
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